PRODUCTS
About product
We use "Takanoguchi Eco-Fur" from Wakayama Prefecture, which supplies eco-fur to the world's top fashion houses.
Fafuri places importance not only on the fabric but also on the manufacturing process, so all processes are carried out at Takanoguchi, and each piece is carefully sewn using skilled techniques to produce high-quality products.
You can wear it with peace of mind, knowing who made it, where it was made, and how.
What is Eco-fur?
The "eco" in Eco Fur comes from the word "ecology," and expresses kindness to the global environment and living creatures.
The traditional term "fake fur" has the negative connotation of being fake, but "eco fur" conveys kindness and consideration for the environment and animal welfare, by not sacrificing animals for the sake of fashion.
"Fur-free declaration from furisode"
There is a lot of real fur (animal fur) being used all around us, even if we don't realize it.
It is our hope that the younger generation who will lead Japan in the future will live fur-free and animal welfare-conscious lives by wearing Fafuri shawls.
Fafuri proposes a lifestyle that is kind to all animals.
For parties and everyday use
Fafuri shawls are designed to be short so that the obi and obi fastenings stand out.
It is available in four colors that take advantage of eco-fur's unique dyeing technique, making it suitable not only for parties but also for everyday wear by daughters and mothers.
FUR FREE brand certified product
"Fafuri" has been recognized as a "FUR FREE brand" by the Fur Free Alliance (FFA), an international organization opposed to fur.
A portion of the sales will be donated.
Fafuri
Fafuri
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